Annie Martin, Mountain Moss
Green Alternatives for WNC Farmers: Eco-friendly Mosses
Grant Award: $3,000
Annie is establishing a moss nursery to meet the expected demand for eco-friendly mosses in sustainable landscaping projects. To grow her business, which designs and installs moss gardens and provides related services, she needs to establish a nursery for propagation of a variety of mosses rather than relying on outside sources.
Annie invests ample time in educational outreach to sell her products and has developed a full-scale marketing plan.