Frank & Jeanette Wilson
Hominy Valley Farms – Land and Cattle
The Loca-Motive: A New Meat Market Opportunity
Grant Award: $9,000
The Wilsons are opening a market stand for local meat at the WNC Farmers Market at Asheville. They are selling beef and chicken produced on their farm as well as pork, rabbits and trout from other local farms.
Signage, promotional materials and logo are centered around the theme of “The Loca-Motive,” a name inspired by the trains that travel on the railroad tracks in the middle of the farm. (The name is also a combination of the words “local” and “motivation”).
Expenses include display freezers, coolers and other store equipment; steers to increase the herd to 10+; and Cornish Cross broiler chicks to increase on-farm processing to 1,000.